Dental Recruitment Campaigns

2020 YourDentalHealth (YDH) Recruitment Campaigns | British Columbia Dental Association

Purpose

To address the dental staff shortage, the BCDA Fall YourDentalHealth (YDH) campaign focuses on attracting laid-off hospitality workers to consider non-certified dental staff roles.

Solution

An engaging campaign bridging the gap between the skills gained in hospitality and how they might transfer to dentistry. The ads direct job seekers to visit BCDA’s public-facing dental staff career web page to view job postings and training options.

The fall 2020 YourDentalHealth campaign was featured on:

• Large-format digital billboards

• Billboards on select high-volume Lower Mainland commuter routes

• TransLink exterior bus signage

• Targeted digital ads

Credit - Used various stock imagery from freepik.com and istock.com along with my own custom vector illustrations to produce these animations.

Recruitment Campaign

2020 Summer YDH Recruitment Campaign | British Columbia Dental Association (BCDA)

Purpose

Address the fear around visiting the dentist due to the pandemic.

Solution

An informative 30-second TV commercial promoting the safety of visiting the dentist, highlighting changes in the dental office experience, and inviting the public to become infection control partners.

The commercial aired for 2-months in Vancouver, Victoria, Kelowna, Prince George, and Kamloops. The video was also edited to a 15-second version for programmatic video and social media.

Results

• 2.88M YouTube impressions, 5,703 clicks to the BCDA public website

• Social reached over 800,000 + unique users delivering 139,259 video completions and 14,516 link clicks to the dental website.

Credit - Used various stock imagery from freepik.com and istock.com along with my own custom vector illustrations to produce these animations.