Foresight Career Coaching

Logo and branding

Purpose

To develop a personal logo and brand identity for Matt Purdey, founder of Foresight Career Coaching, that effectively communicates his professional mission and values.

Solution

Before diving into visual concepts, I collaborated with Matt to define his company’s mission, vision, and unique value proposition. This foundational work ensured that every design decision aligned with his goals and resonated with his target audience.

Logo Rational

The design of the ‘F’ is intentionally simple, bold, and approachable, reflecting Matt's professional yet friendly demeanor. The arrow tips symbolize progress and forward momentum, aligning with the core promise of Foresight Career Coaching: helping clients navigate their job search with confidence and clarity, ultimately increasing their chances of success.

Result

The final brand identity is bold, modern, and professional, authentically representing Matt’s personality and coaching style while positioning Foresight Career Coaching as a trusted partner for career advancement.