Foresight Career Coaching

Logo and branding

Purpose

Create a personal logo and brand for Matt Purdey, the founder of Foresight Career Coaching.

Solution

Before starting on any visuals, I worked with Matt to clearly define his company’s mission, vision and unique value proposition.

Logo Rational

The style of this ‘F’ is simple, bold, and approachable. The arrow tips symbolize moving forward. By hiring Matt Purdey, clients will gain a better understanding of what to expect during their job search so they can improve their chances of landing the position they are looking for.

Result

A bold, modern, and professional brand identity that reflects Matt’s personality and style.