Background

YVR and the Pacific Autism Family Network (PAFN) joined forces to create Paper Planes Café, a one-of-a-kind coffee bar staffed by individuals with diverse abilities from the neurodiverse community.

Purpose

The mission of Paper Planes Café is to empower its staff by providing them with meaningful skills and hands-on experience, preparing them for success in the workforce.

Solution

The branding for Paper Planes Café draws inspiration from PAFN, incorporating key elements such as the iconic plane symbol, distinctive fonts, and vibrant colors. The use of bright green and high-contrast visuals creates an eye-catching design that stands out in the dynamic environment of the airport. This branding not only ensures visibility but also conveys the café's core values of hope, inclusivity, and empowerment.