Market Intelligence Report 2022

BTY Group

Background

BTY is a consulting firm that provides independent advisory services to public and private sector clients for real estate, infrastructure, and clean energy projects worldwide. 

Purpose

The Market Intelligence Report is an annual publication produced by BTY on Canada's Construction Industry. This year, through Etude.Digital, BTY launched an exciting new brand to match its vision and growth. The goal of this publication is to provide valuable content while showcasing the new band. 

Solution

Create a beautifully designed publication that pushes boundaries and sets the tone for the new branding.

The brand yellow is used throughout, makes a statement, and brings vibrancy and strength to the publication. The aerial imagery used gives a sense of something grander; “the bigger picture”.

A metallic duotone that transitions to colour adds a unique element and brings elegance to the page.