Market Intelligence Report 2022

BTY Group

Background

BTY is a global consulting firm offering independent advisory services to public and private sector clients in real estate, infrastructure, and clean energy projects.

Purpose

BTY’s Market Intelligence Report is an annual publication focused on Canada’s construction industry. This year, through Etude.Digital, BTY unveiled a bold new brand to reflect its vision and growth. The report aims to deliver valuable insights while serving as a showcase for this dynamic rebranding.

Solution

The design of the publication pushes creative boundaries, setting the tone for BTY’s refreshed branding. Key design elements include:

• Bold Use of Yellow: The brand’s signature yellow is prominently featured throughout, creating a vibrant and commanding presence that exudes energy and strength.

• Aerial Imagery: Striking aerial visuals symbolize “the bigger picture,” aligning with BTY’s role in shaping large-scale, impactful projects.

• Metallic Duotone Transitioning to Full Color: This unique design element adds sophistication and elegance to the pages, enhancing the overall visual appeal and elevating the publication.

The result is a beautifully designed report that not only communicates industry insights but also embodies BTY’s innovative spirit and redefined identity.