It’s All Connected
2018 Fall YourDentalHealth Campaign | British Columbia Dental Association (BCDA)
Background
BCDA’s Public Education Program, YourDentalHealth, promotes the important connection between oral and general health, and the value of regular dental care for the early detection and prevention of dental diseases.
Purpose
Educate millennials on the link between periodontal inflammation and illnesses such as cardiovascular disease and dementia.
Solution
A simple yet bold concept that captures the attention of the target audience and initiates conversation around oral health.