Background

The BCDA’s Public Education Program, YourDentalHealth, emphasizes the vital link between oral health and overall well-being. It highlights the importance of regular dental care for the early detection and prevention of dental diseases.

Purpose

To educate millennials about the connection between periodontal inflammation and systemic illnesses, including cardiovascular disease and dementia.

Solution

A clean, bold, and engaging concept designed to resonate with the millennial audience. The approach captures attention, sparks curiosity, and drives meaningful conversations about the importance of oral health in maintaining overall wellness.